Closed captioning or subtitling was introduced in the early 1970s for the benefit of the deaf and hearing impaired. The concept also became popular for people who could not comprehend a non-native language. It is also used in noisy environments or public places where the audio is usually muted. Formerly, closed captioning indicated that the captions had to be activated; open captioning was visible to all viewers. Today, the terms subtitling and closed captioning are more or less synonymous.

Broader Reach

The Publishing Industry is one of the most affected industries as there is an increased use of the internet, free online content and social media. So there is an immediate need to be creative and also to find solutions for bringing about efficiency and for cutting the cost in the Publishing Industry.

I am sure you’ve realized how small the world is becoming. How many times a day do you Google search for something related to your industry? And how many times do you land on a page that is in a totally different language? Recent studies have shown that the top three translation services have been Medical Translation, Legal Translation and Technology Translation.

1. Medical Translation:

Don’t we often watch with avid interest an interview of a famous personality on TV? We also follow press reports of what politicians or other public figures have to say. Transcription of an interview live or recorded, audio or video, is vital to both interviewer and interviewee.

Here are three major reasons why you need to transcribe your interviews today:

1) Visualize the though flow: